We have worked with The Bend Motorsport Park’s marketing team to support the promotion of two of their annual Supercars events and the complementary experiences/products that sit with this (ie. ticket sales, transport options, accommodation, features, events, other).
In 2021, our team’s digital marketing efforts achieved the reach of 1.4m people, an increase of 1k followers, a 261% increase in engagement and over 19k link clicks to the website – as well as heavily impacting an increase in conversions of ticket sales.
Over a month, we ran several Facebook and Instagram ad campaigns and organic posts to grow interest and convert ticket sales, reach more families with motorsport interest, encourage people to stay longer in the region, increase social media followers and website visitors and build long term awareness of the event.
The Bend also provided us with footage from previous years which we were able to repurpose and create three videos which supported these digital campaigns.
