Campaign

Murray Bridge Lutheran Villages – Website build
Murray Bridge Lutheran Villages – Website build

Our  team worked together with Murray Bridge Lutheran Villages on this major rebrand project which included a total revamp of their digital, print, key messaging, and media assets (including a library of professional videos and images).
The local retirement village  reached out to us after realising (like many others) their branding needed an update, plus an easier way for visitors to access them during COVID-19.

MRLC 2021 Comeback Campaign
MRLC 2021 Comeback Campaign

The 6-month long ‘Comeback Campaign’ was launched in January 2021 to help local operators build up their brand awareness, bookings/enquiries and increase online following while recovering our region’s economy and visitor expenditure after COVID-19 disrupted a significant portion of travel in SA causing travel restrictions, border closures and low consumer sentiment.

Destination Riverland – New Riverland campaign
Destination Riverland – New Riverland campaign

We worked with Destination Riverland, and a range of key stakeholders to deliver a cooperative and collaborative marketing campaign from July to October 2021. The New Riverland campaign focus was on growing the region’s reputation into the South Australian tourism market – specifically as a destination for food and wine experiences, luxury accommodation and its connection to the iconic Murray River.

RDAMR – Agritourism Producer Bios
RDAMR – Agritourism Producer Bios

In a one-page marketing story, we championed Murraylands and Riverland producers by completing individual bios on their products and value to region to enhance interest in local provenance and put a spotlight on both well-known and emerging businesses.

Murray River Study Hub
Murray River Study Hub

Worked with the client and in partnership with different levels of government to develop a program launch and ongoing marketing and communications campaign for one of Australia’s first regional university centres.

Mid Murray Council Open Space engagement
Mid Murray Council Open Space engagement

Developed a communications plan to support engagement on a local government open space strategy, including print and digital collateral.

Coorong Healthy Highways
Coorong Healthy Highways

Worked alongside key local government agency to develop an award-winnin cross-strategy program and digital promotion platforms.

MRLC 2019 Major Tourism Campaign
MRLC 2019 Major Tourism Campaign

We worked with the client and key partners to develop an innovative (and award-winning) multi-platform marketing campaign focussed on attracting more visitors to the region. This project featured heavily on promoting the best experiences from 10 local tourism operators and four Councils.

Case Study

2019 Major Campaign

Murray River, Lakes and Coorong Tourism Alliance

The Brief

Work alongside the regional tourism development manager, local tourism operators, supporting creative experts and other key stakeholders to deliver an innovative print and digital tourism marketing campaign which would target people living in South Australia and Victoria.

The Outcome

This campaign has been named as a finalist [*winner TBA in November 2019] in the 2019 SA Tourism Awards for ‘destination marketing’. The multi-channel campaign included video, social media strategy, web content / blogging, development and editing of print + digital booklets, photography, EDM development, PR and more. With a limited budget and resources, our highly-skilled team delivered exceptional outcomes on this ‘first of its kind’ marketing concept for the region’s tourism alliance, against a new public/private partnership background. Now recognised as one of the best tourism campaigns in South Australia, its collateral has collectively reached close to one-million people in its key target markets (SA/VIC), helping to grow the region’s annual visitor economy by nearly $40million in the past 12 months.

Julie Bates
Murray River Lakes and Coorong
Tourism Development Manager

Love it. You creative legend.

David LeBrun
Big Bend By Night
Owner

In the time we have been involved in the tourism industry, I think it is the best promoted package of the region.