Our team worked together with Murray Bridge Lutheran Villages on this major rebrand project which included a total revamp of their digital, print, key messaging, and media assets (including a library of professional videos and images).
The local retirement village reached out to us after realising (like many others) their branding needed an update, plus an easier way for visitors to access them during COVID-19.
The 6-month long ‘Comeback Campaign’ was launched in January 2021 to help local operators build up their brand awareness, bookings/enquiries and increase online following while recovering our region’s economy and visitor expenditure after COVID-19 disrupted a significant portion of travel in SA causing travel restrictions, border closures and low consumer sentiment.
During late 2021, our team worked alongside the Mypolonga community, Rural City of Murray Bridge and Jacob Jennings Media to develop a short film which would help the community on its way to win SA’s Ag Town of the Year.
We worked with Destination Riverland, and a range of key stakeholders to deliver a cooperative and collaborative marketing campaign from July to October 2021. The New Riverland campaign focus was on growing the region’s reputation into the South Australian tourism market – specifically as a destination for food and wine experiences, luxury accommodation and its connection to the iconic Murray River.
We worked with the RDA Murraylands and Riverland to develop a suite of agritourism communication and marketing tools as part of a larger package of work to help grow the brand of agritourism in the region. We led a range of activities, including events, workshops, capacity building, short films, and marketing and PR exercises.
We have worked with The Bend Motorsport Park’s marketing team to support the promotion of two of their annual Supercars events and the complementary experiences/products that sit with this (ie. ticket sales, transport options, accommodation, features, events, other).
Worked with the client and in partnership with different levels of government to develop a program launch and ongoing marketing and communications campaign for one of Australia’s first regional university centres.
We worked with the client and key partners to develop an innovative (and award-winning) multi-platform marketing campaign focussed on attracting more visitors to the region. This project featured heavily on promoting the best experiences from 10 local tourism operators and four Councils.
Case Study
2019 Major Campaign
Murray River, Lakes and Coorong Tourism Alliance
Work alongside the regional tourism development manager, local tourism operators, supporting creative experts and other key stakeholders to deliver an innovative print and digital tourism marketing campaign which would target people living in South Australia and Victoria.
This campaign has been named as a finalist [*winner TBA in November 2019] in the 2019 SA Tourism Awards for ‘destination marketing’. The multi-channel campaign included video, social media strategy, web content / blogging, development and editing of print + digital booklets, photography, EDM development, PR and more. With a limited budget and resources, our highly-skilled team delivered exceptional outcomes on this ‘first of its kind’ marketing concept for the region’s tourism alliance, against a new public/private partnership background. Now recognised as one of the best tourism campaigns in South Australia, its collateral has collectively reached close to one-million people in its key target markets (SA/VIC), helping to grow the region’s annual visitor economy by nearly $40million in the past 12 months.
Love it. You creative legend.
In the time we have been involved in the tourism industry, I think it is the best promoted package of the region.