Campaign

MRLC Major Tourism Project
MRLC Major Tourism Project

We worked with the client and key partners to develop an innovative (and award-winning) multi-platform marketing campaign focussed on attracting more visitors to the region.

Coorong Healthy Highways
Coorong Healthy Highways

Worked alongside key local government agency to develop an award-winnin cross-strategy program and digital promotion platforms.

Mid Murray Council Open Space engagement
Mid Murray Council Open Space engagement

Developed a communications plan to support engagement on a local government open space strategy, including print and digital collateral.

Murray River Study Hub
Murray River Study Hub

Worked with the client and in partnership with different levels of government to develop a program launch and ongoing marketing and communications campaign for one of Australia’s first regional university centres.

RDAMR- Agritourism Producer Bios
RDAMR- Agritourism Producer Bios

In a one-page marketing story, we championed Murraylands and Riverland producers by completing individual bios on their products and value to region to enhance interest in local provenance and put a spotlight on both well-known and emerging businesses.

Case Study

2019 Major Campaign

Murray River, Lakes and Coorong Tourism Alliance

The Brief

Work alongside the regional tourism development manager, local tourism operators, supporting creative experts and other key stakeholders to deliver an innovative print and digital tourism marketing campaign which would target people living in South Australia and Victoria.

The Outcome

This campaign has been named as a finalist [*winner TBA in November 2019] in the 2019 SA Tourism Awards for ‘destination marketing’. The multi-channel campaign included video, social media strategy, web content / blogging, development and editing of print + digital booklets, photography, EDM development, PR and more. With a limited budget and resources, our highly-skilled team delivered exceptional outcomes on this ‘first of its kind’ marketing concept for the region’s tourism alliance, against a new public/private partnership background. Now recognised as one of the best tourism campaigns in South Australia, its collateral has collectively reached close to one-million people in its key target markets (SA/VIC), helping to grow the region’s annual visitor economy by nearly $40million in the past 12 months.

Julie Bates
Murray River Lakes and Coorong
Tourism Development Manager

Love it. You creative legend.

David LeBrun
Big Bend By Night
Owner

In the time we have been involved in the tourism industry, I think it is the best promoted package of the region.