2019 Major Campaign
Murray River, Lakes and Coorong Tourism Alliance
Work alongside the regional tourism development manager, local tourism operators, supporting creative experts and other key stakeholders to deliver an innovative print and digital tourism marketing campaign which would target people living in South Australia and Victoria.
This campaign has been named as a finalist [*winner TBA in November 2019] in the 2019 SA Tourism Awards for ‘destination marketing’. The multi-channel campaign included video, social media strategy, web content / blogging, development and editing of print + digital booklets, photography, EDM development, PR and more. With a limited budget and resources, our highly-skilled team delivered exceptional outcomes on this ‘first of its kind’ marketing concept for the region’s tourism alliance, against a new public/private partnership background. Now recognised as one of the best tourism campaigns in South Australia, its collateral has collectively reached close to one-million people in its key target markets (SA/VIC), helping to grow the region’s annual visitor economy by nearly $40million in the past 12 months.
Love it. You creative legend.
In the time we have been involved in the tourism industry, I think it is the best promoted package of the region.