We assisted with a range of communications and marketing support in the lead-up to the Coorong Cats’ first season. Focussing on brand, identity and culture, we developed an extensive communications plan, and rolled out social media, video reels, eNews, media releases and print collateral.
We assist the Rural City of Murray Bridge in keeping the community informed of its latest initiatives, services and projects, through its quarterly newsletter Connected Communities. The newsletter helps ensure the Murray Bridge community is engaged in Council activity, while also informing key stakeholders in important projects and events. As part of this quarterly project, we plan, research, write, gather imagery, coordinate photoshoots and design the final 8-12 page newsletter.
We worked with the RDA Murraylands and Riverland to develop a suite of agritourism communication and marketing tools as part of a larger package of work to help grow the brand of agritourism in the region. We led a range of activities, including events, workshops, capacity building, short films, and marketing and PR exercises.
Our team developed a range of communication tools to help our client, Mallee Sustainable Farming, to promote its newly developed Immersive Ag program. This Australian-first virtual field day concept required written materials for various digital and media platforms, which our team develop with consistent and clear messaging through a communications strategy.
Supporting outcomes in efficiency and engagement, we’ve helped our client – leading tax accounting firm Glyn Morris & Co – develop a new and exclusive digital communication platform. Each month, our team works with the GMCO tax experts to develop key digital articles via an eNews feature to the inbox of all of its clients.
We supported the G3 Alliance of Riverland Councils, through the Renmark Paringa Council as project lead, to develop a prospectus style of document which would help advocate for support of the major regional walking and cycling trail. The eight-page booklet included rational, background and economic analysis of the trail concept.
Working alongside the Regional Development Australia Murraylands and Riverland (RDAMR) team and other key partners, we helped edit a major trade and investment catalogue of brochures for international audiences.
Case Study
AGRITOURISM PROJECT
MURRAYLANDS AND RIVERLAND
We worked with the RDA Murraylands and Riverland to develop a suite of agritourism communication and marketing tools as part of a larger package of work to help grow the brand of agritourism in the region. We led a range of activities, including events, workshops, capacity building, short films, and marketing and PR exercises.
The Outcome
Working with 40+ regional farmers and industry bodies, we helped tell their stories, championing regional agriproduce, and creating strategies to grow their offering. With highlights including regional visits with leading chefs and culinary reviews in far-reaching media such as The Australian, there is no doubt the profile of local producers has gone through the roof.
Key regional project outcomes have been an attraction in both public support and potential investment/funding partners, with opportunities opening up across the region. This project also earnt Commshake a national gong at the Public Relations Institute of Australia Awards – receiving the bronze award in the Regional Communications Campaign category.
“This work has catapulted conversations among key players on our local produce. Following this campaign, we have more produce in national restaurants, more wholesalers selling our produce, more farmers skilled in how to market their own produce, more producers looking to diversify into agritourism, world-leading chefs recommending our produce and more. The results from this campaign are far more than we ever could’ve imagined.”