Public Relations

Creating Coonalpyn
Creating Coonalpyn

We helped lead a major award-winning campaign to support national interest in South Australia’s first giant silo mural and community art revitalisation projects.

Murray River Dark Sky Reserve
Murray River Dark Sky Reserve

We developed national PR campaign to support awareness of astro-tourism in the Mid Murray district’s dark sky, with focus on their bid for international accreditation.

High Flows media campaign
High Flows media campaign

We worked alongside the regional tourism coordinator and private businesses to develop a PR campaign in the media which focussed on key tourism experiences along the Murray River during high flows.

Mallee Sustainable Farming
Mallee Sustainable Farming

We developed media and promotional campaign to pick up national coverage from lead and agriculture publications on new innovative program launch.

Mid Murray Family Connections
Mid Murray Family Connections

We worked alongside local government and NGO leaders on a major collective impact project to build awareness and advocacy to support sustainability and funding opportunities long term.

Colour Up Karoonda
Colour Up Karoonda

We worked alongside local government and tourism leaders to develop a State-wide media campaign supporting the first-ever silo illumination project in regional SA.

Coorong Water Security
Coorong Water Security

We worked alongside a local farming organisation and local government to develop an advocacy campaign in the media to build awareness on the plight of farmers in the Lower Murray grappling with high water prices.

St Mark’s uniform feature
St Mark’s uniform feature

We found a unique news items to pitch alongside current news themes in education uniforms for our client, taking a positive approach to student-focussed strategy and promoting the school.

Case Study

Mid Murray Family Connections (MMFC)

Mid Murray Council

The Brief

Work alongside a range of Council leaders and community, State and Federal organisations to deliver and awareness campaign which grows interest and advocacy for the MMFC program.

The Outcome

This campaign has been a passion project for our team. The MMFC works to improve the wellbeing of developmentally vulnerable children living in the Mid Murray Council district. Data from 2014 showed that local kids in this area were some of the most ‘at-risk’ in Australia – and so a key part of our work was to build intrigue and interest in this with key funding bodies and political leaders who can help support change and resources in this space. We’ve delivered significant work in this space over the past 3 years, including significant media coverage (more than 35 new items in local, State and national media) culminating in a recent 3+ page spread in The Advertiser (including the front page and editorial section, see attached). We’ve also helped write awards and grant submissions for the program – all which have helped the program win national recognition for its work in the realm of collective impact, and harness government and philanthropic funding. The program has now become so well known that its program director was invited to speak at the national forum for collective impact in 2018 – a major coup for the project and the Council. We’re continuing to support the council in the space of community wellbeing and have recently written a project submission and advocacy documentary for them as part of the Fay Fuller Foundation. This work has helped place Mid Murray in the top 10 submissions in the State, and they are now in the running to win funding of approximately $1million over three years.

Amy Loechel
Mid Murray Council
Director Community Services

We are absolutely stoked with the application… well done. It reads perfectly