Our team worked together with Murray Bridge Lutheran Villages on this major rebrand project which included a total revamp of their digital, print, key messaging, and media assets (including a library of professional videos and images).
The local retirement village reached out to us after realising (like many others) their branding needed an update, plus an easier way for visitors to access them during COVID-19.
The 6-month long ‘Comeback Campaign’ was launched in January 2021 to help local operators build up their brand awareness, bookings/enquiries and increase online following while recovering our region’s economy and visitor expenditure after COVID-19 disrupted a significant portion of travel in SA causing travel restrictions, border closures and low consumer sentiment.
Since 2024, we’ve been working with Off Grid Solar to develop a strategic social media presence that positions them as trusted local experts in solar solutions. Through targeted content creation and editorials, our focus has been on educating the Murraylands community about the benefits of switching to solar. By showcasing real installations, expert insights, and customer success stories, we’re helping homeowners and businesses make informed decisions about energy independence.
We worked with Destination Riverland, and a range of key stakeholders to deliver a cooperative and collaborative marketing campaign from July to October 2021. The New Riverland campaign focus was on growing the region’s reputation into the South Australian tourism market – specifically as a destination for food and wine experiences, luxury accommodation and its connection to the iconic Murray River.
We worked with the RDA Murraylands and Riverland to develop a suite of agritourism communication and marketing tools as part of a larger package of work to help grow the brand of agritourism in the region. We led a range of activities, including events, workshops, capacity building, short films, and marketing and PR exercises.
Worked with the client and in partnership with different levels of government to develop a program launch and ongoing marketing and communications campaign for one of Australia’s first regional university centres.
We worked with the client and key partners to develop an innovative (and award-winning) multi-platform marketing campaign focussed on attracting more visitors to the region. This project featured heavily on promoting the best experiences from 10 local tourism operators and four Councils.
Case Study
SHOP LOCAL DIGITAL CAMPAIGN
LOXTON CHAMBER OF COMMERCE
Create a fresh, memorable advertising campaign to encourage locals to shop local first.
We worked with the Loxton Chamber of Commerce and its traders to create a story centred on the big, generous heart of volunteers in this regional community. Our ‘Your Business, Our Community’ starred local traders in their dual roles – as business owners and as the local basketball coach, firefighter or paramedic. Told through the eyes of young resident, Olivia, the campaign is a fresh take on the old ‘shop local’ messaging. We created a meaningful storytelling brief, then directed, filmed onsite and produced a digital ad that captured significant engagement and reach. The profiles and supporting digital assets we created ensured the investment continued to earn ongoing reach and engagement across social media platforms long after the original ad was launched.
In the time we have been involved in the tourism industry, I think it is the best promoted package of the region.
Commshake finds the passion in each business and work hard to deliver engaging content that tells a story and draws people in.
Courtney and the team at Commshake are amazing to work with. Their hands-on approach, paired with experience and understanding of the regional tourism space is second to none.
Commshake feels like an extension of our team – trusted, reliable, and always delivering clear, engaging and quality content with great attention to detail.
Partnering with Commshake has transformed how we connect with residents and their families. Their professional approach and beautifully designed materials have showcased the community we have built.
I have had the pleasure of working with Emma and the Commshake team as we built a great new tourism brand and website. Nothing was too hard for the “can do” Commshake team, who I highly recommend.
Developing a vision and brand for a school is important work. Commshake were fantastic to work with, their understanding of the needs of a school was excellent. They worked with us all the way, consulted far and wide and provided great feedback. The final concepts reflected the views from the consultation and provided great ideas for the final decision.
The Commshake team truly understood our vision from the outset and brought our social media project to life with a well-thought-out concept, seamless organisation, and, most importantly, an amazing outcome. The response to the campaign has been fantastic, and we couldn’t be happier with the impact.