Since 2019, we have been working with the Murray River Study Hub team on implementing a 12-month highly targeted social media marketing strategy focussed on growing awareness of the hub, its courses and student advisors available across the Murraylands and Riverland.
During this time, we have a launched a series of social media marketing campaigns to increase website traffic, grow social media presence and boost brand awareness and recall. We have created the content for these campaigns including a series of blogs and short videos focused on student stories, study opportunities, profiles of local professionals and study support.
These campaigns have been strategically planned to launch before and/or during the times of year where potential students are most likely to be considering uni (i.e. around Year 12 exam time and SATAC preferences, New Years resolution, mid-year, etc.).
